11 Reasons Why You Need Digital Sales Rooms in 2022

Digital Sales Rooms are a disruptive new sales channel, quickly gaining in popularity

11 Reasons Why You Need Digital Sales Rooms in 2022

With COVID-19, we have seen the rise in popularity for video conferencing solutions like Zoom, Teams, Google Meet and so on. While a new standard for doing business, these solutions are synchronous and only partly address the challenges sales professionals face in virtual selling environments.

  • How do I keep my customer engaged during our video calls?
  • How do I stay top of mind throughout the sales process?
  • How do I build meaningful relationships remotely?

In 2022, offering your customers a technology that far exceeds standard video conferencing solutions will be the competitive edge sales professionals need to gain a clear advantage in their respective markets.

Digital Sales Rooms for Virtual Selling (DSRs)

Described by Gartner as “…an evolution of the microcontent pages and customer portals”, Digital Sales Rooms are platforms aiming to replicate the synchronous face-to-face communication style, while simplifying and organizing the sharing of information between sales professionals and their customers.

Digital Sales Room are an evolution of microcontent pages and customer portals.
- Gartner

Over time, a Digital Sales Room becomes an official record of all the interactions between buyers and sellers during the lifetime of their relationship.

Why you need Digital Sales Rooms in 2022

In remote selling situations, customer-centricity is even more important to keep potential customers engaged and feeling valued. Digital Sales Rooms offer a variety of communication and collaboration features to help you meet customers’ expectations. Learn more about Welcome Spaces Digital Sales Rooms.

Top 11 Reasons

  1. Facilitate your customers’ buying experience
  2. Simplify exchanges with your customers
  3. Let your customers easily schedule you
  4. Keep information organized and easily searchable
  5. Create strong alignment between multiple stakeholders
  6. Simplify heavy file sharing and tracking
  7. Automate writing and sharing meeting summaries to save time
  8. Manage all customer relationships in one place
  9. Prioritize your follow-up activity to drive deals forward
  10. Make content centralized and easily accessible
  11. Reduce time spent updating your CRM

1. Facilitate your customers’ buying experience

Shift the power back to your customers by giving them a fully customer-centric experience. A place where they can quickly get in touch with you, seamlessly access all decision making documents they need, and easily schedule you when they need.

2. Simplify exchanges with your customers

Features like Live Chat allow for quicker and more seamless collaboration between you and your customer. It makes them feel valued and provides them with a frictionless buying experience.

3. Let your customers easily schedule you

Providing customers with a real-time view of your calendar allows them to schedule you at their convenience. Shifting the control back to the customer – where they want it to be.

4. Keep information organized and easily searchable

Centralizing all shared information in a chronological feed gives your customers an easy way to access any files or shared notes – empowering them to make better and faster decisions.

Customers who receive helpful information from sales professionals are 3 times more likely to make a bigger deal and experience less post-purchase regret.

5. Create strong alignment between multiple stakeholders

Offering each stakeholder involved in the decision-making process one unified view of the relationship over time helps drive faster consensus for buying decisions, while eliminating any potential confusion.

6. Simplify heavy file sharing and tracking

Removing the hassle of sharing big files via email or unsecured file transferring solutions makes it easier for customers to receive and consume documents, all the while offering sales professionals in-depth insights into what content is performing.

7. Automate writing and sharing meeting summaries to save time

Automate and standardize your meeting summaries, giving your customers instant access to meeting notes, collaterals, weblinks and others.

8. Manage all customer relationships in one place

Maintain a global view of all your customer relationships and manage them from one centralized place, never losing track and ensuring all your relationships are being cared for.

9. Prioritize your follow-up activity to drive deals forward

Real-time notification systems help you prioritize follow-up activity based on your customers’ engagement to drive deals forward.

10. Make content centralized and easily accessible

Keep all your sales and marketing documents in one centralized place, easily accessible at a moment’s notice. Some DSR solutions can integrate to external sources of content, reducing manual input.

11. Reduce time spent updating your CRM

Connect your DSR solution to your internal CRM and automatically transfer your customer information and activity. Reduce the time you spend doing manual work so you can focus on building your customer relationships.

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In a virtual selling world and as business shifts from a seller-centric to a customer-centric approach, sales professionals need to be readily available to meet their customers everywhere and at any time.

As you navigate the challenges that come with virtual selling, take the time to assess the technology you need to support continuous growth. The right sales engagement tool can help you humanize your business transactions, shift the power back to your customers, and help you align larger groups of stakeholders virtually and asynchronously.